When I access the web from my phone, however, I find that my viewing patterns change significantly. Maybe it is the small screen, or maybe its all those push notifications arriving, but I find myself spending less time on one particular site, but visiting many more pages (either through the built-in browser or through dedicated apps) than I do on my PC.
This peekaboo consumption pattern seems more natural on mobile devices. Has anybody else seen this discrepancy between fixed and mobile web browsing? Also, if this is true for a lot of people, what does it mean for online advertising? Interesting, will see if Google has anything to say about this.